_-_webimage.jpg)
Esky coolers have reached iconic status in Australia and have been a part of our lives now for 57 years, not only passing the test of time, but outlasting all newcomers.
However will this Aussie icon continue to be manufactured in Australia when American company Coleman acquires the Esky brand from Nylex later this month?
Statements from Coleman on this acquisition have some interesting wording used, such as:
· plans to execute expansion plans immediately
· expects it to be profitable from day one
· hopes to use the manufacturing site at Seaford, Victoria
· there are several synergies between Coleman
Synergies in business acquisitions can come from three areas: revenue, management and cost.
Revenue synergies are achieved by the combined companies being able to generate more revenue than the original stand alone companies.
Management synergies refer to the combined efforts of individuals as participants of the team and can be positive or negative.
Eliminating or reducing operational expenses or positions that are seen as duplicated roles within the merged entity is known as cost synergies.
Depending on which of these synergies Coleman executes, we can only hope that to be profitable from day one the new owners of this iconic Australian brand will continue to support Australian made products, and that by expanding the Esky brand into new international markets this will create additional jobs here in Australia.
The Esky was originally designed to keep our beer cold; however there are several reports of an Esky being used as a life saving flotation device including 2 fishermen who survived 25 days floating in a large esky in the Torres Strait earlier this year.
Will the new owners ensure that the Australian tradition of ice cold beer from an Esky continues or will global beer warming occur with this Aussie icon floating off overseas?
Let’s say Cheers to it still being manufactured here in Australia where it all started over 57 years ago.
No comments:
Post a Comment