Great Southern Land

A boost for Australia’s global image

Simon Crean the Minister for Trade recently announced the Australian Government will spend $20 million over the next four years to deliver a new international brand for Australia.

This new project called “Building Brand Australia” is aimed at selling Australia to the world by capturing the essence of Australia and underscores the quality of all that we have to offer in sectors such as trade, investment and education.”

Would building a brand around “Great Southern Land” achieve the goals of this initiative or do you have any other ideas on a branding concept for Australia?